Think Like A Copywriter by Alastaire Allday
(Started & Finished: July 31, 2016)
This isn’t a book about following rules. This is a book about breaking them.
You’ve seen enough copy over the course of your life to know what it looks like. All you need is the analytical framework to start putting your own words together.
By thinking like a copywriter, you will learn to approach the task from a problem solving perspective — instead of following someone else’s method, you will develop an approach and style of your own.
In nine short chapters, I cover everything from inspiration, research, and tone of voice to writing copy for the web, for advertisements, and even how to make effective emotive appeals when writing B2B. You’ll also learn about structure, editing, and how to integrate copy with design.
Featuring seventeen practical exercises to be completed as you work, this book isn’t about memorising tips or tricks, or learning how to write in a certain style — it’s about giving you the ability to find your own voice and start writing unique copy that works for you. (From Goodreads)
Review: 3 stars
Publication Date: October 28, 2012
As I am embarking on a new journey towards the copywriting world, I can't help but think if I am already prepared for this. Clearly, I need help and more tips on how to write better. Good thing, I discovered this book through our Grammar Workshop. I was told to read the first chapter and to review it. But I decided to finish the 128-page book and it did open my eyes to some points that I need to work on.
From the first few pages, I already gathered a few lessons to help me get by. It tackled the very basic but correct way of good writing to the more complicated ones--like writing for the web, which I will be doing soon enough. It did make me realize that I somehow end up taking the more cliche road of writing when I feel burnt out, tired, and out of ideas. I take the easy way out because it's easier to just say what you usually hear from ads rather than bending a few rules and challenging the norm. Bottomline is it really hit me hard.
I like how this book was straightforward and has that "what you see/read is what you get" feel to it. It promised to deliver enough juice for you to fuel your mind without using overwhelming words just to sound "smart." I also appreciate the exercise portion after each chapter. It encourages the reader to participate and to engage in the lessons. The reader will experience first hand what the author is talking about. I wish I had the time to explore these but maybe in my free time.
There was also that sarcastic wit that was obvious but not too imposing. I also sort of feel motivated after reading it. I can't say that it was truly inspiring or not but it did have an effect on me.
I'm glad to have learned new things that can help me in my field. I believe that this book is a good start or intro for beginners.
I recommend it for all aspiring writers, bloggers, digital marketers, and all those who lives a creative life.
Happy Reading Everyone!
Love lots, xx