Avon Sweet Honesty Press Launch: Julia MontesMonday, September 01, 2014
Aside from writing, one of the many perks of my work is attending all sorts of events. My August's last few days definitely ended with a bang and was jam-packed with unforgettable events that my younger self would have not imagined attending. Last August 20, I had the privilege to cover Avon's Sweet Honesty Press Launch for their new brand ambassador, Julia Montes at the Parallax Studio in Makati.
Sweet Honesty has been around for years. It depicts innocence, love, and meaningful memories that will always bring nostalgia to us every now and then.
Over the years, Avon Fragrances change their looks, evolving to newer ones to adapt to what's current and at the same time, deliver the scents we loved.
Here are the various looks of the Avon Fragrances through the years!
The place was adorned with flowers making it look like a garden that is full of promises. The tables were also covered with floral printed cloths. It was full of pinks and lavenders to have that ambience fit for the brand.
The first room had cocktail tables all over for the guests to stay and chat. There were drinks graced with petals to captivate the guests as we waited for the event to start. There were three tables in the middle that also had different themes if you look closely, and were decorated with assorted glasses and vases.
To start the press launch, the President and General Manager of Avon Philippines, Julie Tatarczuck introduced us to the sweet journey of the country's favorite fragrance.
She was later on followed by Mr. Philippe Paparella, a famous perfumer from Paris, France. As someone who specializes in perfumery, he is definitely the perfect person to make us understand Sweet Honesty more.
What I love about this perfume line is that it has a story. A tale that everyone or most of us had already experience one way or another. It has three variants and these will somehow show the stages, well at least for me! Read on to know more!
The first one is the Sweet Honesty Classic. It is the most popular among all three. It smells like vanilla and powder altogether, giving it a very light scent. It signifies a playful yet innocent, first love. Sweet Honesty Classic will remind you of the first glances, the first kilig moments, the first dates, and the blissful feeling of not being able to define or understand things just yet but you know that it definitely brings you joy. You know you don't want it to end, and you also can't wait for the unknown--for the limitless possibilities it will give you.
The second one is Sweet Honesty Moments. Its scent will bring you to the path of chances and surprises that will lead you to love. Imagine reaching every milestone, conquering new heights, experiencing new adventures, exploring new horizons, and just reaching the brink of love every single one of us has been trying to define. It signifies the memories you accumulate during the process, and you just want to keep going.
Every girl wants to have true love because in some ways, it also means forever. Something that will last that long is Sweet Honesty Forever, which is the third variant of the perfume line. It is like an endless romance that you will truly cherish and embrace. It an infinite feeling that you will hold on to, and will never let go. It is the last leg of the race but it doesn't mean it is the end. It's just another sweet journey to embark on.
As we enter the second room, this guy will hand all the beautiful women a bouquet of roses each as a sign of appreciation.
The dining table had these sweet nothings, from flowers to adorable stuffed toys, to romantic novels, and handwritten cards and letters.
Before the lunch started, Mr. Philippe Paparella informed the guests that there was more to a perfume than it meets the senses. Usually we just smell its scent and spray it if we liked it. But little did we know that there's actually a science and a story behind every fragrance we encounter.
He dissected the content of Sweet Honesty, as in all its ingredients! He will pass on papers soaked in one scent to another so we can try each of them. I remember liking this raspberry-ish scent. I think it was the third strip of paper handed to me. Then after we received them all, Philippe asked us to fan the strip of papers altogether and voila, it really was Sweet Honesty when combined. It made me want to study perfumery also and maybe someday, I can make my own perfume! Haha! But wow, I was mindblown by the experience.
Finally the lunch commenced with the introduction of celebrity chef, Sau del Rosario, on the sumptuous meals he prepared for us all.
I like this one! The fresh and milky taste of salmon combined with this very sweet sauce. Oh it was delicious!
The time has come to introduce Avon's newest brand ambassador, Julia Montes. I've seen her grew up to this blossoming young lady that she is now through the local television. From her Going Bulilit days to being a sought after leading actress in late night telenovelas. She was first known for her maldita role as Clara in the new adaptation of the longest running TV drama series back in the nineties. This paved way for her as a strong and talented actress. Now, she had portrayed numerous roles varying from a sweet lady to a strong-willed woman.
In person, she was totally different from all the roles I've seen. Julia is very sweet, and yet surprisingly, very shy. Who would've thought that such a talented actress would get jitters before a show, or has a fear of talking in front of a large crowd. She had to summon all the courage she could have just to speak in front of numerous people, with their eyes all on her. But she was able to nail it brilliantly in just one go.
As I have observed from a far, Julia was definitely the perfect fit for Sweet Honesty. She embodies the message Sweet Honesty wants to relay to everyone. From the way she talks and converse, I believe that she is genuine and still a kid at heart.
Julia invited us to the third room to have desserts and so that people from the media and press can talk to her about Sweet Honesty and Avon. It was refreshing to know that she also grew up with the brand. She was proud to be a fan of Sweet Honesty because she feels more confident with it and feels more beautiful wearing it, plus it lasts for a long period of time. She even reiterated that she loved rubbing her wrist on the brochure just to get a whiff of the Avon fragrance.
Julia Montes with Julie Tatarczuck, the President and General Manager of Avon Philippines.
Here's Julia browsing the Avon brochure while waiting for her Twitter Party to start. Speaking of the brochure, the September 1-15 issue with the Sweet Honesty cover is out now! See some of the outtakes for the brochure below:
L-R: Mara Ruiz, the Digital Marketing Lead of Avon Philippines, Sweet Honesty brand ambassador Julia Montes, my colleague David Alvarado, and yours truly. :)
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