Interview with Fashuun Village

Monday, December 03, 2012

DISCLAIMER: Because the artist wanted to remain anonymous, I was asked to not mention his/her name. Also a photo is not necessary so use your imagination!
ME ♥ Hi! It is great to be interviewing you! I would love to know more about you and the brand. So first things first: what is Fashuun Village all about?
FASHUUN VILLAGE  Fashuun Village is all about being trendy and making a statement, sometimes in a I'm a bad girl way! :) I believe jewelry should be worn to turn heads and I've incorporated this idea into our designs by making them bold and edgy. Take our gold skulls collar necklace, for example, not only does it follow the latest collar necklace trends, but I've also given it that rock-chic edge by adding skulls and studs along its length.

(Photo: Rock Chic Multi-Chain Skulls Necklace)
Another one of our chunky bracelets is our skull bracelet cuff which is a truly unique bracelet. The idea is to make you look daring but fashionable at the same time.
(Photo: Chunky Skulls Vintage Design Bracelet Cuff)
Adding to this concept, I've also started featuring lots of unconventional jewelry such as body harnesses, hair chains, shoulder chains etc. All these are jewelry items which are relatively new trends, but I love pushing fashion boundaries and this is what differentiates us from other fashion companies.
(Photo: Gold 4-Tier Shoulder Chain Harness)
We also have lots of beautiful designs for our customers who prefer a more subtle look but still want to make a statement. Our latest designs feature Egyptian style necklaces which have been very popular and we are completely in love with these.
(Photo: Gold Chunky Egyptian Squares Necklace)
ME  What are its goals?
FASHUUN VILLAGE  The biggest vision of our company from a moral perspective is to make a difference in the world. I've also introduced a new designer collection, MaishaAfrika, which is aimed at promoting sustainability of African artisans. This collection is a fusion of African and Western designs. At the moment, only one item has been featured in this collection, the Africa wood pendant necklace.
(Photo: MaishaAfrika Africa Ebony Wood Pendant Necklace)
The pendant has been handmade in Africa from Ebony wood, which is a very rare, dense and expensive wood. The artisans take several days to carve this pendant and there is a certain beauty in this pendant that can only be reflected in African art. The sale of this item will also contribute to reduction of child poverty.

ME  Who or what inspired you to start this business?
FASHUUN VILLAGE  Several things inspired me to start this business--my love for fashion, the ability to express my creativity through jewelry, finding a way to contribute towards reduction of child poverty and several other things. Putting all these together formed a vision for me, and starting this business got me one step closer to my vision.

ME  Tell us more about the good cause that Fashuun Village is contributing to.
FASHUUN VILLAGE By way of background, I was brought up in Uganda and as a result, I saw firsthand what child poverty entails. I've always wanted to help change this and as a result, I thought what better way to actively contribute towards this than through my daily business activity? I've introduced designer items in the SENTIENCE and MaishaAfrika collections, which are aimed at this goal. With every item sold, a meal will be raised for a child. I frequently travel to Uganda and I personally ensure that these meals are provided to the children.


(Photos: Designers for a Cause)
ME  As a shop owner and an artist, what is your daily routine?
FASHUUN VILLAGE  Every day varies but one thing remains constant, yoga. :) As soon as I get out of bed, I need to meditate, practice yoga and exercise to get that adrenaline flowing! The rest of the day is usually spent designing, selecting items to sell, identifying trends, reading up on celebrity fashion, blogging, tweeting etc. Part of a business also entails admin such as accounts and maintaining employee records. There's so much to do but it doesn't feel like work, it's fun! I absolutely love every part of my day and I would not change anything about it.

ME  Tell us the work environment you have.
FASHUUN VILLAGE  I work from home and I have a separate guest room which I've converted to an office and storage area. Because I love my music, I tend to blast some tunes while working. :) 

I do have a helper who does all the packing and posting, so the work environment is a bit more professional while she's around. Going forward, I may need to move to a commercial office as the business has expanded quite a bit, but I'm sure I'll find a way to make the work environment as fun as it currently is. :)

ME  Out of curiosity, what is the story behind the name of your shop?
FASHUUN VILLAGE  Well, it all started from the mask which is part of my shop logo. I had always wanted that mask as I felt it gave the brand an exotic and slightly mysterious feel. The idea was to create a logo/brand that stands out and people remember. I guess I associated masks with tribes and villages and adding fashion led to the name Fashion Village. As I wanted the name to be unique, I decided to change Fashion to Fashuun. :)
ME  What makes your products unique? Where do you get your inspiration for the designs? Does the current trends influence your designs too? How do you keep it interesting?
FASHUUN VILLAGE  As per question no. 1, our items are unique as they are quite bold and edgy. We have also introduced unconventional jewelry such as body chains, leg chains etc which are unique in themselves. 

Our inspiration for designs always come from the latest trends and celebrities. Several of our items feature skulls, crosses, studs, spikes and our customers tend to love our unconventional jewelry because we always combine these jewelry items with the latest trending style.

ME  Do you have a new line that we can look forward to?
FASHUUN VILLAGE  We'll soon be introducing many more statement collar necklaces that are absolutely stunning. We are quite excited about having these in. They should be in some time in January to commemorate the new year. :)

ME  Do you have an actual shop that people can visit? If yes, where is it located? If not, do you plan on having one?
FASHUUN VILLAGE  No, we do not have an actual shop. We are an online business and we'll probably continue along this line going forward.

ME  Let's move on to a more personal note! Do you have a personal blog?
FASHUUN VILLAGE  I do not have a personal blog, but I do have a company blog where I tend to write about the latest trends, fashion news and other interesting facts. You can visit it here: http://fashuunvillageblog.wordpress.com/

ME  How do you define your personal style?
FASHUUN VILLAGE  I love my comfort and therefore my style is very much sporty casual. On a normal day out, you would spot me in skinny jeans, Nike shoes and a long fitted tee. However, when going out, I do love a more sophisticated look. At the moment, I'm loving the collar trend.

ME  Style staples that you consider your must-haves?
FASHUUN VILLAGE  Nike shoes, white chiffon collar blouses and printed leggings.

ME  Current trends that you are obsessed about?
FASHUUN VILLAGE  I am completely in love with the stud trend. I love boots with studs, bags and clutches with studs, jackets with studs and clothing with studs.

ME  5 bestsellers of Fashuun Village and tell us how will you wear or style it?
FASHUUN VILLAGE  Wear on a soft white vest blouse styled with either denim shorts or skinny jeans. It is quite statement so best to have a plain top. Wear with boots.
FASHUUN VILLAGE  Wear with a long tee and jeans/shorts possibly with a spike/stud jacket. Can wear with high heels/boots or flats.
FASHUUN VILLAGE  This can either be worn in summer time/holidays or in the club. If wearing during the day, a long maxi dress/mini dress would look nice with flip flops, and tie hair chain into ponytail. If wearing to the club, a body con dress and high heels would look nice.
FASHUUN VILLAGE  This can be worn with a pastel colored top, denim jacket and leggings. Wear with boots or high heels.
FASHUUN VILLAGE  A long knit sweater top with leggings and Ugg boots/high heels. You could add a snood as well.

ME  What's in your bag?
FASHUUN VILLAGE  Oversize wallet with coins from over 5 countries (I really need to clean it out), lip balm, keys, phone, oyster travel card, Balsam tissues, Umbrella, hand and nail moisturizer, sanitizer, novel.

ME  Any current reads? All-time favorites?
FASHUUN VILLAGE  I'm currently reading Behind the Beautiful Forevers, a book by Katherine Boo. It is such an interesting read and it's so difficult to put it down! My favorite books have got to be those written by Nora Roberts. It's so difficult to pinpoint which I like the most as they are all amazing!

ME  Current playlist?
FASHUUN VILLAGE  Oppa Gangnam Style - PSY, One More Night - Maroon 5, Whistle - Florida, Paradise - Coldplay, Where Have You Been - Rihanna, Party Rock Anthem - LMFAO, By the Way - Red Hot Chilli Peppers to name but a few.

ME  Thank you so much for allowing me to interview you and sharing this piece to the world. More power to the shop!

For more information about Fashuun Village:

Visit their website here

Like them on Facebook here

Follow them on Twitter here

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Style Reader by Arra Abella is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Images and text are copyrighted, unless stated otherwise. Therefore, if you want to use any of these, feel free to contact me.

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